Not a scam at all! High-quality kitten food is specially formulated to support the unique needs of growing kittens. It typically contains higher levels of protein, fat, and calcium to fuel healthy development, strong bones, and lots of playful energy.
Another important difference? The kibble is usually smaller, making it easier for tiny teeth and mouths to chew comfortably.
Feeding your kitten the right food from the start sets the stage for a healthy, happy adult cat.